About us

Our aim is to understand the daily experience of people in order to design useful, simple and pleasant forms of interaction.

A good experience improves people’s lives

Our aim is to understand the daily experience of people in order to design useful, simple and pleasant forms of interaction combining digital marketing skills with analysis and technology.

Service design

Technology has changed the relationships between clients and service providers. We help organizations innovate and improve services to make them more useful and usable for clients.
Approaching CX requires that organisations look at their business from a variety of dimensions, to ensure that all of the different parts of the system work together for the good of the customer.

Service Design is the design of the overall experience of a service as well as the design of the process and strategy to provide that service. Service Design helps to unveil opportunities, produce ideas, solve problems and create implementable solutions. It is a new holistic, multidisciplinary, integrative field.

Design driven approach takes account not only of ergonomic and operational factors, but also of emotional and physiological factors. The user interface is any means in which the experience occurs.

Conversational design

Human language is the new user interface and Bots are the new applications in the form of virtual assistants. The intelligence at the basis of the conversation is distributed in all interactions.

Bots and virtual assistants are becoming mainstream and can be considered a third generation platform, after the Web and Mobile Apps. Bots are able to manage complex processes in a simple manner. In scenarios where the need is clear and user defined Bot can make a strategic contribution within the customer journey.

A voice user interface (VUI) allows people to use voice commands to control computers and various devices. The VUIs are rapidly evolving; the item is destined to be the next major upheaval in the IT sector. In recent years, the experiences of voice interaction have reached the general public through the diffusion of virtual assistants such as Google Home and Amazon Alexa.

Voice interaction is a new way of connecting with customers; voice experiences work well when they offer a faster, easier, or more enjoyable way of doing things. Voice user interfaces do not solve new problems…. yet. But they solve existing problems in new ways that significantly improve the lives of many people.

Voice user interfaces allow us to remain completely human in our interactions. Voice user interfaces have become commonplace and are improving accessibility for many consumers.

Web services and the Internet of Things offer great opportunities for voice interactions and a wide range of experiences can be developed with existing hardware.


Over the past 25 years I have worked with major brands




Via Cagliari, 11
00198 Rome, Italy

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