Brief
Overview
Brief is an innovative platform that transforms written content into personalized, engaging audio experiences using advanced Artificial Intelligence. Designed as a social network for audio storytelling, Brief empowers creators, professionals, and companies to easily produce, publish, and share thematic audio channels and micro-podcasts in multiple languages. By bringing the voice back to the center of communication, Brief makes it simple to inspire, inform, and connect with a global audience through authentic and accessible narration.
Deliverables
Brand Identity System
Multi Agent System
Mobile App
Website & Social
In a world overloaded with visual stimuli and fragmented attention, Brief brings the voice back to the center of digital communication. The platform blends AI efficiency with human creativity, giving professionals, educators, and brands the ability to share knowledge and stories through sound. 01design helped shape an experience where every interaction feels intuitive, emotional, and authentic.
Challenges
Despite its advanced capabilities - AI generation, multi-speaker dialogues, TTS synthesis, and automatic translation - the early prototype felt too technical. The challenge was to humanize complexity: to make the process of creating and publishing audio content simple, accessible, and emotionally engaging. The team needed a design that communicated clarity, warmth, and creative empowerment.
Solution
We designed a “human-in-the-loop” ecosystem where AI accelerates creation, but people define meaning, tone, and perspective. The new design system centers on natural gestures and a streamlined console that guides users from draft to publication in just a few steps. Multi-speaker storytelling, collaborative channels, and personalized feeds transform Brief into a social audio network that connects human and artificial intelligence in perfect balance. The outcome: a platform that doesn’t just generate audio - it gives knowledge a voice.
Michele Caldarone
CTO & Founder, Brief
