Hydraink

Overview

We designed the website and mobile application for Hydrank, creating a clean, intuitive experience that helps users track hydration, set goals, and monitor progress in real time.

Website

Deliverables

Brand Strategy & Visual Identity

E-commerce

Mobile App

Back-end

Innovation meets beauty - Hydraink is redefining cosmetics through science and design. Blending nanotechnology with artistry, the brand creates makeup that changes color and mood at a touch. As they bring the future of beauty to life, 01design built a seamless digital ecosystem - from mobile app to e-commerce - turning innovation into an interactive experience.

Challenges

The beauty industry is saturated with static products and predictable promises. Hydraink set out to change that - creating smart cosmetics that react, adapt, and express individuality through technology. The challenge was to translate this vision into a digital experience that felt as innovative as the product itself - elegant, fluid, and alive.

Solution

We designed a digital ecosystem that mirrors Hydraink’s fusion of beauty and technology. The mobile app allows users to explore, customize, and control color through an intuitive interface, while the e-commerce platform seamlessly connects product storytelling with purchase. A refined visual language - fluid, minimal, and sensorial - conveys innovation with elegance at every touchpoint.

Working with 01design was like bringing our vision to life in real time. They understood the balance between science and beauty, turning complex technology into an effortless experience. Every screen, every interaction feels alive - just like our products.

Riccardo D'Alessandro

Founder, Hydrank

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