E-commerce is about to enter its most transformative era since the birth of the web.
After mobile and social, a new interface is emerging - conversation.

With over 800 million active users every week, ChatGPT is evolving from a chatbot into a full-fledged application platform. The new OpenAI Apps SDK and the Model Context Protocol (MCP) now allow developers to integrate apps, services, and payment systems directly inside the chat experience.

This is the foundation of what we call AI-gentic Commerce - a paradigm where artificial intelligence becomes the primary interface for discovering, choosing, and purchasing products.
No more switching between websites or apps: users simply talk, and the AI understands their intent, suggests the right options, and completes the transaction in a single, seamless flow.

From Prompt to Payment: The Era of Chat-to-Checkout

Thanks to Instant Checkout, built in collaboration with Stripe, ChatGPT now enables users to make purchases without ever leaving the conversation.
A product appears, the user clicks Buy, confirms the details, and the payment is processed in seconds - safely, transparently, and with pre-filled information for Plus and Pro subscribers.

For the user, it’s a frictionless experience.
For brands and merchants, it’s a revolution: no redirects, no extra logins, no abandoned carts. The checkout journey becomes what it was always meant to be - a natural extension of dialogue.

A New Language for E-commerce

With the new Apps SDK, digital experiences become natively conversational and visual. Developers can design interactive UI components - product cards, maps, galleries, calendars - that appear directly within the chat. The result is no longer a static bot, but a living micro-app that understands, reacts, and adapts.

The Model Context Protocol acts as the connective tissue, allowing ChatGPT to securely access external data, APIs, and business systems.
It’s a new grammar for design: users speak, the AI interprets, the app responds with interactive, contextual results - transforming every request into an intelligent interaction.

Why This Changes Everything for Brands

Being inside ChatGPT means being where intent is born.
Instead of chasing users across channels, brands can now meet them at the exact moment of decision - when they express a need, a desire, or a question.

The assistant doesn’t just respond; it proactively recommends.
It becomes the digital equivalent of a personal shopper, turning conversations into conversions.
And as AI intermediaries become the main gateway to services, user loyalty may start to shift - from brands to the assistants that deliver the most seamless, intelligent experience.

For companies, this means rethinking commerce around trust, personalization, and conversational design.

Conversational Shopping in Action

A tangible example of AI-gentic Commerce comes from Wowo.dog, a playful lifestyle brand built around the mascot Wowo.
Using the new ChatGPT Apps SDK and MCP integration, 01design designed an immersive shopping experience entirely inside ChatGPT - where conversation becomes the store itself.

As shown in the screenshots, the user can:

• Browse collections through natural dialogue (“Show me all versions of Wowo in the sports field”).

• View and order products - from keychains to mugs and T-shirts - with visual previews, prices, and instant checkout directly in chat.

• Filter or refine results simply by asking follow-up questions (“Tell me about the Wowo Classic collection”).

• Complete the purchase seamlessly with the Instant Checkout system, without leaving the conversation.

Every step - discovery, interaction, and transaction - happens within a single conversational flow.
The result is an experience that feels personal, intuitive, and alive: a new kind of e-commerce where design, AI, and emotion coexist naturally.
For Wowo, the chat becomes not just a sales channel, but a living brand space - a place where users can talk, explore, and shop with the mascot as their companion.

01design and the New Frontier of AI Commerce

For over twenty years, 01design has been designing advanced digital and mobile solutions for global brands.
Today, with the launch of OpenAI’s SDK and MCP, we’re entering a new frontier: AI apps built natively for ChatGPT, connecting enterprise systems (ERP, CRM, e-commerce, payment gateways) to a conversational, multimodal interface that speaks the user’s language.

Our solutions combine:

• Multi-agent AI architectures powered by MCP servers

• Conversational & multimodal UX, blending text, voice, and visual interaction

• Instant Checkout based on open, secure protocols

• AI-driven design that turns user intent into real-time action

We help businesses bring their services directly inside ChatGPT - from conversational stores to personalized assistants - transforming complexity into clarity and interaction into value.

From Vision to Value

At 01design, we see AI-gentic Commerce not as a technology shift, but as a design revolution.
It’s about redefining how people and brands interact - making every conversation an opportunity to build trust, simplify choices, and deliver meaningful results.

Artificial intelligence doesn’t replace human experience; it amplifies it.
It helps brands listen, understand, and act with empathy - turning shopping into something fluid, intelligent, and human.

01design - Intent-Centered Design for the Conversational Future
👉 www.01design.it